Contact: Mary Pollitz

STARKVILLE, Miss.—Mississippi State’s radio station is celebrating its 30th year in operation with a new name, new sound and new pulse for the Golden Triangle community.

91.1 The Junction, formerly known as World Class Radio, combines the diversity of MSU’s campus with the liveliness of The Junction on gamedays. The new image and branding now represents the true nature of the station—Adult Album Alternative format where the genres of alternative, blues, indie rock, pop and Americana converge.

Neil Price, the station’s general manager since October, has made great strides to improve the station’s coverage, facilities, student engagement, experiential learning and branding.

“It’s a junction where different forms of music come together with local to international news,” he said. “We aren’t just music. We are a conduit for information for the community. We’re here to support MSU and our community. It’s more than just music, it’s a public trust."

Click play to hear a sample of WMSV’s new 91.1 The Junction branding:

The non-commercial station serves as a learning laboratory for students across nearly all colleges on campus, providing experiential, or hands-on learning opportunities in radio operations and broadcasting, news and sports reporting, writing and weather forecasting.

David Garraway, associate director of the Office of Public Affairs and University Television Center director, is enthusiastic about the station’s progress and Price’s continued efforts to improve its programming and help fulfill the university’s motto—learning, research, and service.

“We redeployed our resources to create a relevant news source for our community,” Garraway said. “We’re making long-term strategic investments to last us decades and remain a community presence in this area for the next 30 years and more.”

The Junction, with a 70-mile listening radius around campus, is now home to the university’s new morning show “Music and More,” featuring news, sports, weather and extended music blocks, hosted by Price. The show runs weekdays from 7-10 a.m. and can be found on the radio dial at 91.1 FM, online using the TuneIn radio app or at www.wmsv.msstate.edu.

Since its creation in 1994, the station has won more than 50 state and national awards The Junction operates within the university’s Division of Strategic Communications, which includes strategic marketing / branding, university news, graphic design and photography units, and the University Television Center.

Mississippi State University is taking care of what matters. Learn more at www.msstate.edu.