Recent high school graduate Caroline Criswell, left, and rising high school junior Lizzy Bigelow, both of Columbus, get their pop-up pet store ready during Mississippi State's iCREATE Camp. The summer program is for teenagers interested in building a brand or company through fun, hands-on experiences, workshops and projects. iCREATE not only provides a college-like experience for participants, but also shows how to turn a desire or passion to start a business into a successful brand and career.